Make Your Real Estate Salesforce Better Using CRM

21. February 2017 CRM 0
Make Your Real Estate Salesforce Better Using CRM

Real-Estate is a market which is rapidly growing. Unless you are equipped with updated technology and strategies, it’s definitely difficult to stay successful in this business. Most companies these days are training their agents and encouraging them to use Customer Relationship Management (CRM) software to service their customers better and to secure repeat sales. This has found to significantly increase business and customer satisfaction.

Within a company, we find that some real-estate agents perform better than the others. They are able to get more customers and are always the star performers. On analyzing what makes them better, a study found out that these employees are the ones who made the maximum use of Real Estate CRM software. They were found to use CRM and other technologies six times more than the others who weren’t as competent as them. Using CRM was also found to increase customer satisfaction and loyalty.

Making your employees tech-savvy and increasingly educated and updated about what’s really happening and what the competitors are using can definitely give you an edge over your competitors.

Everyone wants to do well in their job and also, would love it if it was made easier for them. Well, a CRM just does that.

In addition to helping them make sales, it also makes their work easier by storing their contacts, reminders, etc. Who wouldn’t want to utilize software like this to make everything better and easier?

When your services to a customer are personalized, they get the feeling that you pay special attention to them and the chances of them making a purchase from you than from the others is high. A CRM helps you store information about a customer like the kind of neighbourhood they want, their likes, budget, etc.

Calling a customer and telling them about a prospective house which has according to their desire and filling all their important interests is much better than showing them plenty of houses that is not according to their needs.

By storing even the tiniest of details about the customer’s interest, CRM helps you remember just what they want and track if any opening is up.

Also, once you’re done with the customer, CRM helps you stay in touch with them. By storing the names of their kids and birthdays, you can occasionally make calls to wish them. This ensures that you’re always on their mind when they think of real estate agents and the chances of them referring you to friends and family are really high.

Tasks and workflows can also be automated. Mails wishing the customers on their birthdays need not be seen as an additional work, but can be automated. Your CRM can look through your database and mail everyone according to the occasion. This can be a time-consuming task, if it has to be done manually, especially when you have a large number of customers.

Real Estate CRM Software makes professionals perform better. It is what everyone out there is using in order to equip them better and making maximum use of this can benefit the customer, the employee and the company as well.

5 Tested and Proven Ways to Drastically Improve Your CRM

12. February 2017 CRM 0
5 Tested and Proven Ways to Drastically Improve Your CRM

CRM software upkeep the mechanization of many business practices and morals. It is a class of management software that shields a wide arrangement of uses and programming computed to help organizations oversee client information and client collaboration, access business confirmations, industrialize deals, advertising, and client bolster and furthermore oversee representative, merchant, and accomplice connections.

Nothing comes cheap in this innovation-driven world that we live in. Associations keep running on the preface of advantage and customers can’t manage without subjective organization. Additionally, those two will pay as much as required for the quality of service rendered and benefits accumulated. Which is why, it is obviously simple to control administrations, benefactor grievance administration, and data organization and also robotize arrangements, publicizing, and system support.

To help you to manage such CRM paraphernalia, here are 5 ways to improve your CRM:


The first and the premier thing that you ought to utilize your CRM for is to gather, store and monitor the individual subtle elements of your clients. At the end of the day, your Best CRM for Real Estate ought to be utilized for not just putting away the business history and the contact points of interest of any client; it ought to likewise be utilized to spare the individual data of your clients also. Such individual data of the client, for the most part, incorporates his/her birthday, interests and social records.

Doing this will give you a more profound comprehension of your client as an individual, and this understanding will without a doubt help you over the long haul similarly as making a strong impression of your association and pitching the correct message by means of the correct correspondence channel.


Picture this: Your item is in beta or your eatery is going to open, and you’re psyched that this la-la-land thought is working out as intended. Be that as it may, before you open the conduits, you need input from early clients, so you let them in for an early test-drive. Regardless of whether it’s opening day or four years in, you have to understand that not all input will be decent, but rather that doesn’t mean it’s not essential. Using these, your CRM for real estate can bypass multiple hurdles at once.


Make the Best CRM for Real Estate  simple to use for your inner clients, your representatives by modifying it to your workers and giving them a chance to alter which messages, drives, openings, offers, cases and tasks they need to see and utilize at whatever time without entangled inquiries. All the business reps and marketing professionals must have the capacity to modify organizations, contacts, drives, openings, offers and clients to each other additionally client administration and help work area representatives must have the capacity to takes an interest in the group


Enormous information frequently incorporates data assembled from numerous channels, considering better knowledge into what clients as of now need and may need later on. As per ZDNet, enormous information was instrumental in crossing recuperation from its close passing in the mid-2000s. Marketing and innovation (IT) need to meet up. Your CRM must bolster that showcasing and innovation can meet up in the innovation and execution layers.


Every employee or PR rep must have synced up schedules with the CRM system. It is of vital significance that all your to-do lists and meet-ups can be put together in one place and be re-arranged as and when required with adequate information to all parties.

By following these simple methods, you can get your CRM to deliver maximum productivity.

Why Customer Relationship Automation Is Said To Be The New CRM?

03. February 2017 CRM 0
Why Customer Relationship Automation Is Said To Be The New CRM?

We live in an age of informatics and robust data exchange. Dealing with huge amounts of information; understanding and processing them is vital for any business. Companies use this data to build better relationships with clients. The global scale of data management and interpretation thus needs continuous makeovers. In such a scenario, the traditional Customer Relationship Management (CRM) software falls short. Rather, this dynamic market needs something just as ubiquitous – Real Estate CRM is one such tool that effectively fills this niche.

Why Automation and not Management?

CRM or Customer Relationship Management software is a tool that analyzes and organizes data according to the company’s criteria. However, CRM has rarely progressed past its infancy, making it unwieldy and difficult to use. Data has traditionally been manually entered into database systems. And other than moving from on-site to the cloud, CRM has not changed much since its inception in the 1990s.

With the advent of machine learning and predictive data engines, however, we now have the tools to create a much more encompassing management system to better analyze and predict large amounts of data, supply information to clients and in general, manage information more efficiently. Customer Relationship Automation is, thus, the future of CRM.

Increased Efficiency

Without automation, employees have to waste time manually entering data, and then waste even more time searching through it. While the ability to monitor employees through CRM is a positive functionality, the vast majority of salespeople loathes the repetitive tedious extra work. This lowers office morale. Moreover, it hurts productivity since, on average,reps spend only 11% of their time actively selling.

Automating data entry and using decision making algorithms to streamline menial tasks would not only increase workers’ motivation, it would also reduce errors and free up the time to produce results that would add to the bottom-line.

Marketing Automation

While tracking tools are useful, only tracking will hardly produce useful data, especially when hundreds of thousands of terabytes of data are in question. Say, you are searching for a product on Amazon. The site will immediately suggest related items based on your current viewing list and your previous purchasing and viewing history.

Such an instantaneous response would have been impossible if CRM had only been tracking the data and a human employee had to interpret it. Automation allows a company to apply clustering algorithms and linear algebra to teach the machine to predict a customer’s needs with a high degree of success.

Customer Automation

As the interaction between sales executives and customers gradually become more digitized (be it via chat, Facebook or Twitter), it is largely becoming such that no single representative can follow through on one customer. Thus, it is important that the machine must know the customer and not the employee. By tracking and analyzing all interactions between reps and customers, the Customer Relationship Automation environment can not only solve a customer’s problem, but also predict the needs of future customers based on this model.

The traditional CRM software, while robust, fails to meet the expectations of a largely changing market. Data driven algorithms and dynamic programs are the key to the future, and, it has become evident that the CRM too, must evolve to survive. The future of CRM lies in harnessing predictive data and proactively using these suggestions to pre-empt customer needs. Hence, Customer Relationship Automation must be the new CRM in this coming future.